Leading design for Fin
Leading the design team behind Fin, an AI agent that handles customer support for thousands of businesses, working at the intersection of AI, product, and design.
John Moriarty
Product design leader building AI tools at Fin. I bring clarity to complexity, and help teams ship products with impact.
I'm a design director at Fin (formerly Intercom), building the AI-powered customer service platform. Previously, I led design for DataRobot's agentic AI platform and incubated AI products at Accenture.
Selected work
Below is a small cross‑section of relevant work that I can share. I'm happy to walk through my process and discuss these examples, get in touch to learn more.
Orchestrating agentic AI workflows
Led the design of features that help AI builders scaffold and operate agentic pipelines, bringing code‑first and UI workflows together into a cohesive and intuitive experience.
DataRobot AI platform redesign
Led a major redesign of DataRobot to accommodate new GenAI capabilities, improve usability and increase adoption across core workflows. Read more about the process here.
Accenture design system
Initiated and led the design of a global design system used across Accenture web apps, establishing a scalable, systematic foundation still in use today.
Accenture AI logistics platform
The Accenture Logistics Platform used machine learning to help postal companies deliver parcels more efficiently by optimising existing networks. Piloted with the US Postal Service.
Consumer product design
From smart home devices to iPad accessories, I've designed award‑winning products for brands like Logitech, Cricut and Panasonic, blending physical and digital design to improve everyday life.
Writing & talks
Recent thinking on how AI is changing design, software and leadership, in writing and on stage.
Design+AI
Building through change
The UI is not the product
When agents do the work, what's the shape of the product that remains?
Mind the Product London
Building at the Edges
The most exciting and exhausting time to be a designer
The cost of keeping up when everything is changing.
How we design when the code writes itself
How design changes when agents write the code, shifting the value from execution to judgement.
London Design Week
In the age of TOO MUCH
From products to systems: The agentic AI shift
How agentic AI is challenging how we build software, and even the very idea of what a product is.
Design in the age of vibes
How AI tools are reshaping design workflows and priorities.
Experience
Based in Dublin. 18+ years designing and scaling digital products, from early‑stage start‑ups to global enterprises.
Design director · Fin
Hands-on design, raising the craft bar, and helping the team move fast through ambiguous problems. The goal is simple: build an AI agent that delivers fast, accurate support.
Head of product design · DataRobot
Led product design for the agentic AI platform. Defined the generative and agentic AI experience strategy and built the design foundations for agentic workflows.
Design director · Accenture
Co‑led a 20‑person multidisciplinary design team at The Dock, Accenture's global innovation hub, leading product design and strategy for AI‑enabled enterprise projects.
Senior UX/UI designer · HMH
Designed digital classroom experiences for the second‑largest education publisher in the US.
Design director · Design Partners
Opened the San Francisco studio of this Irish industrial design consultancy. A grounding in physical product design that still shapes how I work.
Experiments
Some personal projects I build for fun and to stay close to the tools and the craft.
Trace markdown editor
I built Trace, a minimal Markdown writer for macOS, as the writing app that I wish existed. It's built for prose rather than code. Syntax fades as you type, so the words are the interface. See more and download the app here.
Maths Quest educational app
I built Maths Quest so my kids can practise core maths skills in a fun way. Short, adventure-themed quests build confidence through repetition, with progress that feels like levelling up rather than schoolwork. See more here.